Hydrate It

H.A.P.I. SHAMPOO

SCENT PROFILE

Spa-like and refreshing with lavender and geranium

TEXTURE

Lightweight gel with a rich foaming lather

NATURE

• ALOE VERA JUICE: Imparts hydration and soothes the scalp.
• COCONUT DERIVATIVES: Reinforce the scalp’s moisture barrier to prevent dryness and irritation.
• BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

SCIENCE

PH RANGE 5.5: Ideal to cleanse without stripping natural oils or disturbing the moisture barrier. Textured hair has a fragile cuticle, and a lower pH helps to smooth. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

POLAR OILS: We use polar oils, like Baobab, to penetrate textured hair while wet and prevent hair swelling and hygral fatigue. In other words, we use specific oil that can moisturize and protect your hair.

UNTANGLED CONDITIONER

THE FORMULA

Light creamy conditioner with a slippery texture. 

SCENT PROFILE

Fresh sweet floral with hints of citrus featuring ylang ylang, jasmine, rose, orange blossom, geranium, chamomile, and blue tansy. TEXTURE: A detangling cream conditioner with extra slip. 

NATURALS

• RAW SLIPPERY ELM BARK - This naturally slippery substance glides between hairs for easier detangling, while its amino acid content fortifies.
• MARSHMALLOW ROOT EXTRACT - Rich in protein and polysaccharides, this extract has amazing detangling properties and also nurtures the scalp.
• ALOE VERA JUICE - Imparts hydration and soothes the scalp. Brazilian Patauá Fruit Oil- This sustainably harvested oil from the Amazon strengthens follicles and supports hair growth.
• COCONUT OIL - A polar oil that reinforces the hair shaft without leaving buildup.
• BAOBAB OIL - A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™

Charge: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

Behentrimonium Methosulfate: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. 

Plant-Based Copolymer: Made from castor and coconut oil, this natural silicone alternative adds slip to make hair more manageable, smooth, and shiny. 

Moisture Boosting Amino Acid Complex: Hydrates curls and adds shine. 

Polar oils: We use polar oils, like Coconut and Baobab, to penetrate textured hair while wet and prevent hair swelling and hygral fatigue. In other words, we use specific oil that can moisturize and protect your hair.

DEW MAGIC LEAVE-IN CONDITIONER

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium 

FEEL

Lightweight and emollient to evenly disperse and absorb. 

NATURALS

• COCONUT OIL - A polar oil that reinforces the hair shaft without leaving buildup.
• SHEA BUTTER - Our responsibly sourced, West African Shea Butter is uniquely processed to deliver all of the moisture benefits without a waxy, heavy feeling.
• BAOBAB OIL - A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™

Charge- A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

Behentrimonium Methosulfate- This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.